Stephen H. Longo

Stephen H. Longo
Associate Professor
Coordinator of Graphic Design
Visual Arts Department
Division: Liberal Arts Division
Hired at CCM in 2001
B.F.A. New York Institute of Technology
M.S. Pratt Institute

Biography:

Professor Longo has specialized in brand repositioning, new product/brand development, visual identity and packaging design since 1978. Overseeing every aspect of the design process, he has assisted clients in significantly increasing the value of their brand assets by developing original, beautiful and strategically sound design solutions.

Before opening his own design firm, he rose through the ranks from Junior Designer to Senior Design Director at several major international design groups such as CatoJohnson, Young & Rubicam, and Lippincott & Marguilies Inc.

His expertise includes branding identity programs for a wide range of clients. He has been responsible for the design of such blue chip accounts as Haagen-Dazs, Weight Watcher’s Smart Ones, Tang, Star Kist Tuna, Close-Up toothpaste, Ronzoni pasta, Borden’s Cremora, Ore-Ida, 9-Lives cat food and numerous other national brand accounts.

His work has been featured in many trade and design publications and has garnered him many recognized awards from the American Institute of Graphic Arts, the Clios, Graphis, Package Design Council International, Graphic Design USA, Creativity, ADC Global, the Davey Awards , and the International Academy of the Arts to name a few.

Professor Longo holds a Masters degree in Packaging/Industrial design from Pratt Institute in New York, as well as numerous trademark and patent letters. A longtime member of the Brand Design Association, The American Institute of Graphic Arts, Package Design Council International, and The Art Directors Club he has organized numerous educational seminars, sponsored a mentoring program, and is currently developing a program to increase awareness of brand design as a profession in U.S. art and design schools.

Recently, his extraordinary body of design work has been nominated for a lifetime achievement award to the Smithsonian/Cooper-Hewitt National Design Museum in the area of Communications Design. He has served as Vice President of the Art Directors Club of New Jersey and has taught graduate communication design at Pratt Institute and undergraduate design at Kean University, New Jersey City University, and Kutztown University.